28 Sep 2008, 10:46pm
Marketing Small Business Website Development: Marketing press release promotion website
by Scout
Marketing Small Business Website Development: Marketing press release promotion website
by Scout
Recent Comments
Seven Low-Cost or No-Cost Marketing Tips for Leveraging Your Small Business Website
So you’ve finally gone and done it - you’ve made an important investment in the vision you hold for your growing small business by having a professional website developed to help market its products or services. The site is attractive, informative and the programmer and content developer have made sure that its underlying code and pages contain the all-important keywords, descriptions and other elements needed for effective search engine optimization.Don’t stop there! There are a number of other free or inexpensive ways to spread the word about your exciting new marketing tool and the resources and information it offers. Some of these ideas are so basic or simple that many small businesses overlook them, and spend even more money on less effective forms of promotion or contract with firms making murky promises about top placement in search engine results.
Below are seven promotional suggestions that most small businesses can easily implement. Several of them can yield immediate results in terms of increased numbers of visitors to your new business website:
- Stop at the local office supply and order an inexpensive, self-inking stamp with your website domain name, in bright red. Use the stamp on every envelope or piece of paper that leaves your office, from invoices to bill payments to holiday greeting cards.
- Send an email announcement to all your current customers, vendors, business contacts, friends and family. Provide a link to the new website and invite recipients to spread the word by forwarding the email on to other people who could benefit from the value and benefits your products or services offer.
- Change your after-hours or on-hold phone message. Let callers know your new business website is up and running and extend the invitation to visit it for more information and resources. Spell out the website name if needed.
- Issue a press release about the launch of the new site. Be sure to mention the types of information and resources the website provides to visitors, along with any plans for keeping the site content dynamic and expanding it as your business grows.
- Hang a banner with the new website domain name in your reception area, waiting room - or on the front of your building! Put up posters announcing the new site in all visitor-accessible areas.
- Include the new website domain on every piece of advertising or marketing collateral. Be sure that the site is included when your phone book listings, business cards and stationery are updated, and that it is prominent in every newspaper or magazine ad you place.
- Talk up your website, and encourage your employees to do the same. Mention the website to new callers or when networking, and use it to provide directions, maps or access to common information that staff may formerly have needed to provide over the phone.
These ideas are just a start, and once you see how well they work you will probably be inspired to come up with some more of your own. Brainstorm with your employees and be creative - it will reap great marketing benefits that should also be reflected in your company’s bottom line.
